Advanced Market Share Ratio Calculator

Calculate a company’s market share based on revenue or units sold, compare with competitors, and customize settings for specific market segments.

Add Competitors ▼

Customize Status Thresholds ▼

Standard
Step Details
Chart

Result

Calculation Details

Market Share Breakdown

Formulas

Market Share Ratio Calculation

The market share ratio is calculated as follows:

Market Share = (Company Sales ÷ Total Industry Sales) × 100%

For units sold:

Market Share = (Company Units Sold ÷ Total Industry Units Sold) × 100%

Where:

  • Company Sales/Units Sold: Revenue or units sold by the company in a specific period.
  • Total Industry Sales/Units Sold: Total revenue or units sold by all companies in the industry.

Usage Notes:

  • Market share is rounded to 2 decimal places.
  • Calculations are specific to the selected time period or market segment.
  • Competitor data enhances comparative analysis.

How to Use the Market Share Calculator

  1. Select Metric: Choose revenue or units sold.
  2. Select Period and Context: Choose time period and optionally specify region/product.
  3. Enter Primary Data: Input company and total industry sales/units sold.
  4. Add Competitors (Optional): Include up to two competitors’ sales/units data.
  5. Customize Settings: Adjust low/high thresholds.
  6. Choose Display: Select standard, step-by-step, or chart view.
  7. Calculate: Click “Calculate” to process data.
  8. Export Results (Optional): Download results as JSON.
  9. Reset Data: Click “Reset” to clear all fields.

FAQs (Frequently Asked Questions)

What is market share?

Market share represents the percentage of total industry sales or units sold attributable to a single company.

How is market share calculated?

For revenue: Market Share = (Company Revenue ÷ Total Industry Revenue) × 100%.
For units sold: Market Share = (Company Units Sold ÷ Total Industry Units Sold) × 100%.

What constitutes a good market share?

It varies by industry. Default thresholds are: <5% (Low), 5–20% (Moderate), >20% (High). Adjust thresholds for industry-specific analysis.

Where can market data be sourced?

Data sources include company financial reports, industry trade publications, market research firms, or government statistical data.

Why include competitor data?

Competitor data shows relative competitive positions within the market.